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Incentives, rewards & engagement — now AI-native

Launch your next incentive program before lunch.

Zaggle lets you design schemes, onboard partners over WhatsApp, automate claims and TDS, and pay out rewards — all from one platform your team controls.

app.zaggleone.in/schemes/create
Zaggle
BudgetPointsSchemesManageOnboardingSurveysPerformanceMy rewards
Create Scheme0KK
Identification
Define the scheme identity, timeline, and target audience.
Scheme name *
e.g. Q1 Dealer Sales Incentive
Scheme type *
Sales
Revenue & volume
Product Sale
Frequency & qty
New Acquisition
Market entry
Achievement
Goal-based
Category *
AutomotiveFMCGPharmaRetail
CancelStep 1 of 8Next
The programs behind the brands you know

India's biggest brands run their incentive programs on Zaggle.

3,900+
Enterprises
14 yrs
Rewards experience
BSE/NSE
Listed & trusted
HDFC ERGO
Volkswagen
WNS
Coca-Cola
Siemens
Uber Eats
Persistent
Nuvoco
HDFC ERGO
Volkswagen
WNS
Coca-Cola
Siemens
Uber Eats
Persistent
Nuvoco
The big idea

Your program, your rules, your speed.

Build, launch and run any incentive program yourself — without waiting on anyone.

Build it yourself

No-code scheme builder for any logic, any audience, any region.

Let AI do the work

Partners ask it anything in their language. Managers get insights without dashboards.

Stay compliant by default

AI fraud checks on every claim. 194R TDS computed, filed and certified.

See it in the product

One platform, from build to payout.

Q3 channel scheme
Channel partnersWest zone
Tier 1 · ≥ ₹2L1.50%
Tier 2 · ≥ ₹5L2.25%
Tier 3 · ≥ ₹10L3.00%
+ Add tier

Visual scheme builder

Slabs, tiers and regional rules — drag, set, done.

Z
Zaggle
online
Welcome. Share your PAN to start the KYC.
ABCDE1234F ✓
KYC verified. Upload an invoice to file a claim.invoice_Q3.pdf

WhatsApp onboarding and claims

KYC, claims and tracking in the partner's language.

Zone performanceThis quarter
PAID OUT
₹48.6L
CLAIMS
1,204
North
South
East
West
West zone lagging −18% — 42 partners gone quiet

Insights for managers

Ask which zones lag or who's gone quiet. One tap to act.

Everything in the box

Built to run the whole program.

Admin control

  • Roles, regions and approval chains — set up without IT.
  • Brand the partner experience with your own logo and colours.
  • Change rules mid-program; no redeploy, no ticket.
Admin · roles & approvals
West zoneOnboardingPayouts
Zonal managerApprove ≤ ₹50k
FinanceApprove any
Partner adminView only
Changes apply instantly
Integrations

Fits the stack you already run.

SAP
Oracle
Dynamics 365
Microsoft 365
Salesforce
HubSpot
Slack
Gmail
Keka
Spine HR Suite
HROne
SAP
Oracle
Dynamics 365
Microsoft 365
Salesforce
HubSpot
Slack
Gmail
Keka
Spine HR Suite
HROne

Connects with the ERP, CRM, HRMS and SSO you already run — and 40+ more. Partner, sales and finance data flows both ways, no manual exports.

Before you ask

The questions we hear most.

An AI-led channel loyalty and incentive platform that helps brands run dealer, distributor, retailer and influencer reward programs from one place. It covers no-code scheme building, WhatsApp onboarding, claim verification, instant reward payouts and automated 194R TDS — replacing spreadsheets, PDFs and manual incentive tracking.

Brands that sell through a channel partner network — building materials, automotive, agri-inputs, FMCG and BFSI. Sales, marketing and channel teams use it to run dealer incentive programs, distributor schemes and influencer loyalty. Zaggle already powers channel reward programs for leading corporates across these industries.

Within days. Organisation setup takes hours, you bulk-upload your partner base, and business teams drag-build schemes in the no-code builder without engineering. Your first dealer or distributor scheme can be launched in a single working session.

Yes — slabs, tiers, KPIs, conditions and region-wise variants for any audience, through a guided scheme builder covering eligibility, T&Cs, claim forms, reward rules and communications.

No. Dealers, retailers and influencers onboard, complete KYC, submit claims and check rewards inside WhatsApp, in their own language. An AI assistant answers eligibility, scheme and payout questions instantly — no app download, no paperwork.

The moment a claim is approved. Partners choose their payout mode — UPI, bank transfer, prepaid card, brand vouchers (Amazon, Flipkart, Myntra) or merchandise. As India's #1 RBI-licensed prepaid card issuer, Zaggle issues card and cash payouts in-house, so rewards reach partners quickly.

Every claim is screened before any payout moves. AI fraud detection flags duplicate invoices, suspicious partner clusters and abnormal redemption velocity, then routes them to a review queue with reasons. Combined with KYC-verified onboarding and maker-checker approvals, this stops leakage and protects the incentive budget.

194R TDS is computed and deducted automatically per claim, with certificates filed for you and kept current with the latest income-tax rules. Powered by TaxSpanner, a Zaggle company, finance teams get audit-ready 194R records — no manual computation, no quarter-end reconciliation scramble.

It integrates with the ERP, DMS, HRMS, SSO and CRM you already run, and can embed rewards inside your own app through two-way APIs and webhooks. If you already use a channel loyalty platform, Zaggle can layer on the AI assistant, WhatsApp flows and a richer redemption catalogue.

Secure and compliant by default — role-based access for zonal managers, finance and partner admins, maker-checker approvals and audit-ready reporting on a full change trail. Built for enterprise, it handles 194R TDS in-platform and suits regulated sectors like BFSI and pharmaceuticals.

See it build a real program. Yours.

Give us 30 minutes. We'll set up a live scheme for your channel — with the builder, the AI assistant and the WhatsApp flow running. You decide if your team could take it from there.

No commitment. We build, you decide.